Sunday, February 20, 2011

Boom-bust, MediaTek difficulties encountered 3G

 It is said that African indigenous pioneers the first designate generally a farming area, a burning light, the energy runs out of land to be planted a few years, then open another piece of land to start, when the destruction of this planting is called reclamation. Many people will MediaTek Section likened Africans reclamation business model, as long as the areas of MediaTek in the other companies will face a devastating blow, both before the DVD, now GSM mobile phones are no different.
MediaTek achieved in the GSM mobile phone achievements for all to see, but the face of the surging wave of 3G, MediaTek great boom-bust trend, although in 2009 Mediatek still rage in the GSM mobile phone.
independent intellectual property rights standards in China, TD SCDMA, it should be said MediaTek's performance is currently good, simple statistics ranked first in market share, but the TD MediaTek no GSM on the layout of the complete absence of the protocol stack technology, mobile phone sector by purchasing ADI had received and TD technology Datang LCI cooperation in order to obtain the protocol stack technology, the use MediaTek chips customers have to MediaTek, respectively, and together with the core negotiating mandate. Since the TD commercial trial since last year, many companies are actively recruiting talent development stack, has not aware of MediaTek in the protocol stack on any action, have not heard of any agreement MediaTek stack talent recruitment, with the joint development of the core self-TD chip launch, the future MediaTek TD protocol stack technology, short board will more and more prominent, as TD 2008 chip shipments are not large, China Mobile has 300 million will be transferred to the following shipments, even though more than half of MediaTek shares account for its significance, Spreadtrum hand, because substantial input on the TD, a great come from behind the trend.
MediaTek if ADI's technology by buying into the TD, although early on in the WCDMA MediaTek will already have a prototype, it is said that early next year can be formally available, but the negotiations progress in the negotiations with Qualcomm is not smooth, do not know whether they are MediaTek devastating impact on GSM, Qualcomm as authorized Fake couplet was not active, has two sides did not ̸£, Many patents have expired with different GSM, WCDMA there are a lot of patent issues, MediaTek as hard as GSM can be easily avoided because of its lack of telecommunications background, even if the WCDMA MediaTek recently received a patent license, as more 3G phones Central Purchasing to use more operators to be sold, for no experience with the operators of MediaTek in order for a short time scale is still very difficult to WCDMA.
While VIA has not the past few years the landscape, With CDMA2000, but successful transition into the telecom market, which is certainly the envy of that MediaTek, also rooted in the patents Qualcomm CDMA2000, MediaTek CDMA2000 and WCDMA the situation is not much difference, it can be said MediaTek 3G, and progress has lagged far behind the layout of large international companies, even in the WCDMA to lag behind on the domestic telecommunications giant Huawei Technologies, after Huawei WCDMA chip layout has been many years experience in the telecommunications industry, but also far more than MediaTek.
whether to suppress competition, or based on the lack of telecommunications technology and experience, MediaTek significantly behind the strength in the 3G has become an indisputable fact that, even in the TD area of technology because the lack of protocol stack, temporarily leading the United Nations Development Division rivals at any time instead of being a threat.
fact, more than 3G, including smart phones MediaTek are faced with enormous challenges, from the current published information shows that MediaTek's first Microsoft-based smartphones are likely to for Windows Mobile, MediaTek has still not officially joined the Google phone alliance is a strategic problem or do not know the same couplet Fake Google the preferred operating system, the old Yao MTK will be badly that, after all, so far MediaTek's main market is still in the cottage areas, and the main users of Windows Mobile for the white-collar workers, for the mass consumer Windows Mobile operating too complex cottage is not suitable for the market, relatively speaking, to be suitable for multi-Android.
Some friends have been brilliant to get compared to the current VIA MediaTek, although VIA is difficult and the most glorious era of the MediaTek is now compared Intel recognizes the potential threat of the former VIAkeyi VIA fame, once by Intel in the technology and market suppressed, VIA quickly turned into the brilliant history of the MediaTek is now Qualcomm, Google and even looked like NOKIA is a scourge, obstacles everywhere, they will be normal.
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